THE PROJECT: Application for management of commercial grid and link control of advertisements focused on the broadcasting market. Integrated with online database with results in real time. For internal use and commercial team of the company.
THE PROBLEM: The company already had the system but only for use on the desktop and integrated with a single Internet Explorer browser, employees did not have access in real time and from anywhere information was available when it was time to sell space on the broadcaster's programming grid.
THE SOLUTION: An application was developed for use on tablets in real time where employees with customers could consult and set up the ad linking grids on the TV channel and make the purchase decision in real time, speeding up the process by more than 70%.