Brand new player Daniel Alves Good Crazy

THE PROJECT: New brand of products launched by the Brazilian player Daniel Alves. Brand new product for athletes and high performance sports tracking.

THE PROBLEM: Create an identity that connects the athlete to the product without losing focus on the nutritional value and safety in the health of the high performance athlete.

THE SOLUTION: Walo in partnership with the creative Marcos Baggi created a brand that meets all aspects of nutrition for athletes with a performance concept using the face and the name of the player Daniel Alves to enhance the brand in which he stayed as Good Crazy based on the profile of athlete who signs.