Augmented Reality to magazine ad actions

THE PROJECT: Application for recommendations of augmented reality applications for Elite magazine. Interactivity and enhancement of information related to the subjects covered in each announcement.

THE PROBLEM: With many magazines out there, Elite needed something that would give more visibility and interactivity with its magazine, the lack of engagement and interactivity in today's digital world was an obstacle for them.

THE SOLUTION: Walo created and developed an application with technological resources using augmented reality so that the magazine's readers could iterate with the ads and focus on the information associated with them. This brought the magazine more visibility and leads interested in advertising since the results were above expectations.